The proliferation of Internet use by the general population is a reality that has already spread to all areas, with the corporate one.
The presence in the online world and social networking is becoming an essential requirement and a powerful marketing tool to not to turn away.
Social networks allow a more rapid dissemination of the messages to be transmitted, achieving vitality often becomes natural, according to management of these communication channels and the transmitted information. Reaching these is appropriate in the digital world, and how to get the key.
There are sectors that have molded very well to this new era as the beauty or fashion, and health, as well, although the latter is adapting to a different rhythm, gradually, mainly due to the sensitivity of the topics. All this despite the fact that health is just one of the most searched topics on the Web.
There is already talk of “participatory medicine” and how to reach patients by the companies involved in this world, especially from pharmaceutical companies whose role and responsibility in the world of health is evident. So at a time like the present it is important that these companies know what the needs of the health community in the digital environment and what tools are most suitable for disseminating information and meet the demands of patients.
In this scenario we find clear examples of pharmaceutical companies have taken that giant step and have stepped fully into all that goes with the online world. Boiron Homeopathic Laboratory is one of the clearest examples in addition to several internet portals has adapted to new technologies incorporated into social networks like Facebook or Youtube, among others, two powerful channels to disseminate messages.
The key is to not be afraid, take that first step, analyzing how well each strategy and user demand, because ultimately what you want this is information, but information that is accurate, to help you. And at the end of the process he viewed positively favoring know, almost by accident, that natural positioning both companies look on the Internet.